Services Sector New Lows: Controladora Vuela Co (NYSE:VLRS), Pearson PLC (ADR) (NYSE:PSO), Potbelly Corp (NASDAQ:PBPB), ReachLocal Inc. (NASDAQ:RLOC)

Controladora Vuela Compania de Aviacion SAB de CV (NYSE:VLRS) is a Mexico-based company principally engaged in the airline passenger transportation industry. Controladora Vuela Co Avcn SA CV (ADR) (NYSE:VLRS) stock at $8.71. Traded volume was 400,314.00 shares in the last session and the average volume of the stock remained 399,736.00 shares.

Investment analysts at Numis Securities Ltd decreased their target price on shares of Pearson plc (NYSE:PSO) from GBX 1,189 ($19.78) to GBX 1,048 ($17.43) in a note issued to investors on Tuesday, Analyst Ratings Network reports. The firm currently has a “hold” rating on the stock. Numis Securities Ltd’s target price would suggest a potential upside of 3.35% from the company’s current price. Pearson PLC (ADR) (NYSE:PSO) dropped -1.60% to $16.60 yesterday on volume of 317,973.00 shares. The intra-day range of the stock was $16.59 – $16.69. Pearson PLC (ADR) (NYSE:PSO) has a market capitalization of 13.42 billion.

Shares of Potbelly Corp (NASDAQ:PBPB) were the target of a significant growth in short interest during the month of January. As of February 28th, there was short interest totaling 4,489,923 shares, a growth of 22.1% from the February 14th total of 3,675,883 shares, Stock Ratings reports. Currently, 40.3% of the shares of the stock are short sold. Potbelly Corp (NASDAQ:PBPB)’s stock on March 20, 2014 reported a lower of -0.54% to the closing price of $18.50. Its fifty two weeks range is $18.27 – $33.90. The total market capitalization recorded 78.98 million. The overall volume in the last trading session was 282,624.00 shares. In its share capital, Potbelly Corp (NASDAQ:PBPB) has 4.27 million outstanding shares.

ReachLocal (NASDAQ:RLOC) Director Habib Kairouz sold 33,802 shares of ReachLocal stock in a transaction dated Tuesday, March 4th. The shares were sold at an average price of $10.58, for a total transaction of $357,625.16. Following the transaction, the director now directly owns 11,922 shares in the company, valued at approximately $126,135. On Thursday, shares of ReachLocal Inc. (NASDAQ:RLOC) dropped -0.81% to close the day at $9.75. Company return on investment (ROI) is -1.00% and its monthly performance is recorded as -8.36%. ReachLocal Inc. (NASDAQ:RLOC) quarterly revenue growth is -19.09%.