Stock in Action: Is Facebook (NASDAQ FB) A Must Have Stock?

Facebook Inc (NASDAQ FB) is a must own stock heading into 2015 as the social networker has many new revenue potentials in the form of Instagram and WhatsApp, according to Deutsche Bank analyst Ross Sandler. In a research report issued on Wednesday, October 15th, Sandler has placed a Buy rating on Facebook with a price target of $90.

“We would add to FB positions heading into 3Q results,” noted Sandler. Analyst further notes that the social networker controls almost 25% of the total time users spend on a PC or mobile device. However, the company only manages to control 10% of U.S. digital advertising, which makes the analyst believe that the company is earning less than its potential.

On Monday, in a research report, Piper Jaffray reiterated its Market Perform rating on Facebook Inc (NASDAQ FB), and raised the price target from $90 to $92. Analysts at Susquehanna, in a report issued last Friday, also restated their Positive rating on the company and raised their price target to $88 from $84.00.

Facebook Inc: FB Stock

Apart from these recent notes, many analysts have come out with an opinion on Facebook Inc (NASDAQ FB). In a research report on October 9th, analysts at Nomura reiterated a Buy rating on the stock and lowered their price target from $90.00 to $87. Evercore Partners, in a note on September 30th, gave an Overweight rating to the social networker and increased their price target from $90.00 to $95.00.

Needham & Company LLC reiterated a Buy rating on Facebook and raised their price target to $93 from $80, in a research note on September 29th. Overall, seven analysts have assigned a Hold rating to the social networker, while thirty-four have rated it as a Buy. Presently, Facebook Inc (NASDAQ FB) has a consensus rating of Buy and an average price target of $81.87.

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Facebook Inc (NASDAQ FB) Business News

In separate news, Facebook Inc (NASDAQ FB) VP David B. Fischer sold 36,000 shares of the company’s stock in an open market transaction on October 9th. Fischer sold the shares at an average price of $76.57, for a total value of $2,756,520.00, according to a filing with the SEC.

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