Microsoft Corporation (NASDAQ MSFT) is now ready to rebrand the Nokia and Windows Phone devices officially into a new brand name—Microsoft Lumia. Microsoft Corporation will roll out the adoption of the new Microsoft Lumia brand in all countries over the coming weeks.
The software giant had been providing hints about its plan to discontinue using Nokia and Windows Phone brands. Microsoft Corporation (NASDAQ MSFT) confirmed the rebranding of its mobile devices to the Verge. Microsoft Corporation (NASDAQ MSFT) is now redirecting the visitors of Nokia.com to its new site for mobile devices.
“Now that Nokia Devices is part of the Microsoft family, we’ve moved to Microsoft Mobile. Click to visit us there,” as written in the home page of Nokia.com.
According to Microsoft Corporation (NASDAQ MSFT) Nokia France is the first to adopt the new Microsoft Lumia brand on its accounts on Facebook Inc (NASDAQ FB), Twitter Inc (NYSE TWTR) and other social media. The company said it would roll out the rebranding of all Nokia mobile in other countries in due course.
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Microsoft Corporation (NASDAQ MSFT) completed the acquisition of the mobile and services business of Nokia Corporation (ADR) (NYSE NOK) in April. Since then software giant completed the acquisition of Nokia’s mobile business, it transitioned away from the Nokia brand quietly.
The decision of the Microsoft Corporation (NASDAQ MSFT) to discontinue using the Nokia brand is not surprising because it failed to compete and capture significant market share in the smartphone market. The rebranding became noticeable when the software giant recently rebranded the Nokia Windows Phone apps to Lumia. However, it is still unclear how Microsoft Corporation (NASDAQ MSFT) would label its future devices under the Microsoft Lumia brand.
Microsoft Corporation (NASDAQ MSFT) Business News
Separately, Microsoft Corporation (NASDAQ MSFT) and International Business Machines Corp (NYSE IBM) announced a new partnership to provide more choices in the cloud.
“This agreement reinforces IBM’s strategy in providing open cloud technology for the enterprise. Clients will now gain unprecedented access to IBM’s leading middleware and will have an even greater level of choice over the tools that they use to build and deploy their cloud environments,” according to Robert LeBlanc, IBM’s senior vice president, software and cloud solutions group.
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