Google Inc (NASDAQ GOOG) has been accused of blocking apps from rivals in the Android app marketplace, which is a multi-billion dollar industry. One such rival is Aptoide, a Portuguese app store. The firm wants legal action against Google and has urged EU regulators to consider the same, according to a report from Giga Om.

Google has been accused by a Portuguese app store of blocking rival apps in the Play Store, but the search engine giant Google (NASDAQ GOOG) says it’s just trying to make apps more secure for users. Paulo Trezentos, the CEO of Aptoide, has accused Google Inc (NASDAQ GOOG) of not playing fairly in the mobile app industry and the EU’s competition watchdog has been approached by the company with its grievance.

“We are only asking the Commission to restore fair competition in the market, so we can compete on our own merits,” said Aptoide Chief Operating Officer Alvaro Pinto. Receipt of the complaint was confirmed by Antoine Colombani, who is the spokesman for the commission, but he chose to refrain from making any further comments.

Google Inc (NASDAQ GOOG) News: Play Store

A fact that has not been considered by Aptoide while accusing Google is that the small, third-party sites are the source from where the majority of Android malware comes. Fear, uncertainty and doubt generally surround third-party apps. A smart way to prevent malware is being sure of the source of your apps. Apps for sale in the Play Store from Google Inc (NASDAQ GOOG) are first policed by the company and only when the company is sure they are safe, are they made available for download on the Play Store.

So, while Aptoide’s claims might hold true from the stand point of developers, but in light of customers’ interests, Google might be justified in its policies.

Google Inc Financial News (NASDAQ GOOG)

Analysts have valued the App market at around $25 billion, and for Google and its rival Apple, apps are a big business. In the mobile industry, the two largest marketplaces are the Play Store from Google Inc (NASDAQ GOOG) and App Store from Apple.

Google has also been accused of diverting traffic to its search engine by making use of its Smartphone operating system Android according to the complaint lodged by FairSearch, a lobbying group. The merits of this complaint are being weighed by regulators, and this indicates a possibility of another investigation for Google Inc (NASDAQ GOOG).

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