With the release of the Nexus 6, Google Inc (NASDAQ GOOG) is gunning for Apple Inc (NASDAQ AAPL), and particularly its recent iPhone 6 Plus phablet release. But if Google is to make serious inroads into Apple’s market dominance, then it will be necessary for the corporation to convince existing Nexus 5 consumers to upgrade to the new handset. Whether the Nexus 6 represents a significant enough improvement over the previous device to entice consumers will be a serious factor in its success or otherwise.

There is no doubt that the Nexus 6 is a bigger, more powerful and more expensive device than the Nexus 5, but is it better? Here is an assessment of where Nexus 6 builds and improves upon its predecessor, and the general strengths and weaknesses of this forthcoming phablet.

In terms of Design, Google has attempted to create a more stylish version of the Nexus tablet with the Nexus 6 by including a metal frame within the design of the device. This somewhat makes the phablet resemble a Moto X, witch is perhaps logical given that Motorola is the manufacturer.

Google Inc (NASDAQ GOOG) News: Nexus 6

In terms of Display, the Nexus 6 features a particularly impressive display which is significantly larger than the Nexus 5. Whether or not the extra inch of screen size is considered beneficial will be very much a case of personal preference, however what can be said is that the Nexus 6 screen display is technically superior to its predecessor.

Not only is it larger, but the resolution has also been bumped up by Google, with the Nexus 6 featuring a 1,440 x 2,560 display with a pixel density of 493 pixels per inch. This means that imagery is more detailed than with the full HD display included in the Nexus 5.

With a 2.3GHz quad-core Snapdragon 800 processor, 2GB of RAM and an Adreno 330 GPU the Nexus 5 is a nifty device. But the Nexus 6 upgrades this processing power significantly with a 2.7GHz quad-core Snapdragon 805 processor, 3GB of RAM and an Adreno 420 GPU. On this basis, it seems inevitable that the Nexus 6 will significantly outperform its predecessor.

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To some degree the Nexus 6 is a gamble, as Google are almost completely rebranding the device as a flagship, high-end handset. There is absolutely no doubt that it has the spec and capabilities to deserve this reputation, and it is a pretty large improvement over the Nexus 5 in almost every department. Whether this will pay off in sales is debatable, though, given the rise in price and Google must also hope that its particularly large size does not dissuade consumers.

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