It’s believed that Apple Inc (NASDAQ AAPL) will unveil the iWatch on Sept. 9 along with the iPhone 6. However, there have been rumors that the wearable device won’t be available until early next year. Some would think that this would be bad because Apple is getting in months after competitors’ latest models and more than a year after their first models. But on the other hand, there’s a definite benefit in such a long delay between the unveiling and launch.

The analysts have suggested that the gap could be intentional rather than forced by supply chain issues. The price tag might give some consumers pause when it comes to buying the iWatch. So does Apple have the recipe for the device’s success in place? We’ll just have to wait and see.

Apple Inc (NASDAQ AAPL): iWatch

For one thing, Apple doesn’t have to worry about hurting its current generation if the device because this would be the first iWatch. As a result, the company isn’t hurting its own sales, but rather, the sales of its competitors. Consumers who know there really is a smartwatch coming from Apple may hold off on buying devices made by Apple’s competitors right now.

In addition, the company will have some extra time to work out any potential bugs in the iWatch. The iWatch won’t be one of the first smartwatches because there are many already on the market. Instead, the company could be working on honing features its competitors haven’t already included.

But then there’s the issue of the price. Apple could release the price for the iWatch along with the unveiling. If that price is too high, people probably won’t wait for the device.

Apple Inc financial news (NASDAQ AAPL)

If Apple does integrate all of the various smartwatch features into just one device, consumers could see a value there that makes the extra money seem worthwhile. And then there’s the Apple logo, which is simply enough to make some fanboys dole out the dough no matter how much it costs. After all, there is a very good reason that Apple’s brand is one of the most valuable brands in the world.

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