Google Inc (NASDAQ GOOG) announced that it has acquired special effects startup Zync Render, bringing the company that rendered the special effects for Looper, Star Trek Into Darkness and dozens of other feature films to its Cloud Platform and making its billing plan more flexible to avoid losing clients in the transition.

Unlike previous cloud acquisitions, Google will require Zync clients to start using its Cloud Platform. “Creating amazing special effects requires a skilled team of visual artists and designers, backed by a highly powerful infrastructure to render scenes,” product manager Belwadi Srikanth wrote in a blog post. “Together Zync + Cloud Platform will offer studios the rendering performance and capacity they need, while helping them manage costs.”

Google Inc (NASDAQ GOOG) News: Zync Reader

Now that Google Inc (NASDAQ GOOG) is aggressively pushing its own cloud services the competition between it and Amazon.com, Inc. (NASDAQ AMZN) Web Services has been getting more intense. Even though the two tech giants have been around for years, both having lived through the dot-com crash, they haven’t been direct competitors for most of that time.

When Google acquired Stackdriver, which offers services that let developers track and monitor apps running on the cloud, it decided to let clients keep using Stackdriver with whatever cloud provider they preferred, whether it be Google Inc (NASDAQ GOOG), Amazon.com, Inc. (NASDAQ AMZN), Rackspace Hosting, Inc (NYSE RAX), or one of the smaller providers. But this time they will move Zync Render entirely to the Google Cloud Platform, forcing the movie studios and marketing firms that have gotten used to Zync to switch. While smaller companies might chafe at the transition costs, the decision to bill by the minute instead of by the hour should make up for that with extra flexibility.

Google Inc Financial News (NASDAQ GOOG)

The competition between Amazon.com, Inc. (NASDAQ AMZN) and Google Inc (NASDAQ GOOG) has also gotten more intense in other ways, with Amazon recently suing a former executive that went to work for Google, claiming that he is violating a non-compete clause (Google says that it put restrictions on his activities to avoid directly competing with Amazon, a claim that Amazon obviously rejects).

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