With the release of the Apple Inc (NASDAQ AAPL) iPhone 6 on the horizon, there has been a great deal of speculation about the pricing level at which Apple may choose to release its next flagship smartphone. There have been reports emanating from sources close to the company recently that Apple might have to do inflates the price of the iPhone 6 above its preferred level.

Market analysts are almost entirely positive about the short to medium-term prospects of Apple. Recent earnings and financial information suggest Apple is going to be in a strong position fiscally to price the iPhone 6 according to its own preference. Apples share price reached a 22 month high on Wednesday, as its shares rose 3.3 percent to $97.88; coming close to touching the magic $100 threshold.

After disappointing financial results early in the 2014 calendar year, Apple has recovered considerably to post record sales figures and recover almost all of its losses. Over the last three months, Apple stock has performed particularly well, and reaching its all-time record share price is now back in focus for the consumer electronics giant.

Apple Inc (NASDAQ AAPL): Apple Stock closes in on $100 Mark

The current performance of Apple shares is particularly encouraging for the corporation given that typically iPhone sales slow before the new launch of a new handset, as potential buyers hold off purchases. The iPhone 6 is still strongly mooted to be receiving a September release, although Apple Inc (NASDAQ AAPL) continues to remain resolutely silent on the subject of its next flagship smartphone.

Analysts have responded favorably to Apple’s apparent short to medium-term plans, though. Evercore Group consider the launch of a tablet sized iPhone 6, along with a very strongly rumored smartwatch from the company – almost certain to be called iWatch – to offer very strong market performance in the immediate future. Furthermore, with margins stabiliing and trends related to Apple’s call demands looking pretty solid, it seems certain that investors will remain positive about Apple stock for quite some time to come.

Apple Inc financial news (NASDAQ AAPL)

Apple Inc. (NASDAQ AAPL) has also recently announced a partnership with IBM, which will enable it to sell iPhones and iPads armed with applications specifically targeted at enterprise clients. This is intended to target a corporate market seen as being largely untapped. Thus, although Apple’s share price is up 55% in the last 12 months, its rise maybe far from over.

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