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Stock News: Microsoft (NASDAQ MSFT) Acquires An Analytics Provider

Microsoft (NASDAQ MSFT) has made yet another acquisition. Satya Nadella led company has purchased Analytics provider HockeyApp. HockeyApp is a company which helps app developers with anaytics and distribution. Microsoft has been increasingly leaning to be a mobile-first, cloud-first company and this acquisition proves to be another step in the same direction.

HockeyApp is a company located in Stuttgart, Germany. It offers services to developers who are able to create, distribute and test out their mobile applications through the tools provided by the firm. Microsoft aims to leverage such service and add them to their current portfolio.

The financial terms of the deal have not yet been disclosed. Both Microsoft and HockeyApp did not provide any specification about the exact deal which has taken place. It is believed that the acquisition would be a major boost for Microsoft. HockeyApp can integrate with Application Insights, thereby proving to be another major tool in the field.

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The proposed support should be there for both Android and iOS developers. The integration between Application insights and HockeyApp can be done through Visual Studios Online. This can actually lead to the perfect set of tools for the developers provided by Microsoft.

Application Insights provides customer and performance statistics to the developers. This is very helpful for the developers to do their jobs. Application Insights helps in providing a complete 360 degree view of the performance. With the help of HockeyApp, such statistics would be made available across devices.

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Satya Nadella’s Microsoft has seen some good upside in the past few weeks. The stock has been very positive. Since Nadella replaced Steve Balmer, Microsoft has started reviving. HockeyApp should do its bit in the same. How the stock reacts to the news, remains to be seen.

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