Stock News: Twitter (NASDAQ TWTR) Acquires TellApart in an Expensive Deal

The micro bloging site Twitter (NASDAQ TWTR) has been a good stock in the past few weeks. As it turns out, Twitter has acquired TellApart in a deal which can easily be termed as an expensive one. Twitter has been looking to add users on its portal and it has made good strides in order to do so. This acquisition seems to be the latest attempt. Whether it will be successful remains to be seen.

Here in this article, we will take a closer look at the Twitter (NASDAQ TWTR) stock. We will take a closer look at the deal which has taken place between Twitter and TellApart. The deal might be an expensive one, but it may go onto benefit both the parties involved. We will take a closer look at what this deal might mean to the TWTR stock.

Twitter has been involved in a couple of good news in the past month.The recent rumours about a possible takeover from Google did good to the stock. Before that, the quarterly reports of Twitter were very promising and helped the stock develop to a good level.

News on Twitter (NASDAQ TWTR)

The marketing technology TellApart was acquired by Twitter in a deal which was not disclosed financially by either site at first. However, in a couple of days, Twitter disclosed the deal to worth $533 Million, which would all be in terms of stock.

Twitter had long been planning to evolve their e-commerce segment of business. This acquisition is a huge step towards that goal. Twitter had quoted that the deal would help them in the areas of cross-device identity, targeting and attribution. This would help Twitter gain advertisement revenues from the users across platforms.

Twitter (NASDAQ TWTR) Business News

Twitter (NASDAQ TWTR) has had a mixed last few months. Until recently, Twitter was not one stock which would have had made much news and it would surely not be seen in many portfolios. However, the last months has been very favourable for Twitter, with the stock gaining some impressive pace and the company being associated to some good news.

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