A new report claims that Apple (NASDAQ AAPL) CarPlay could expand to as many as 24 million vehicles by the year 2019. Apple Inc. (NASDAQ AAPL) already dominates the mobile market with the iPhone and iPad, and it may not be much longer until Apple dominates the automotive infotainment market with CarPlay.
The first vehicles to support Apple’s CarPlay infotainment system are just starting to roll off the assembly lines, but according to reports, within five years Apple (NASDAQ AAPL) CarPlay could be the most popular car platform in the world, with over 24 million cars sporting Cupertino’s dashboard system.
There are currently 29 auto makers on board as partners for Apple (NASDAQ AAPL) including Ford Motor Company, Toyota Motor, Audi, Mercedes, BMW, Nissan Motor, Chrysler, Fiat, General Motors, Alfa Romeo, Abarth, Land Rover, Kia, Mitsubishi, Mazda, Suzuki, and Volvo.
Apple Inc (NASDAQ AAPL): Apple’s CarPlay
Apple first unveiled CarPlay last year during the developer’s conference. It was also announced the first cars with CarPlay devices would be unveiled at the 2014 Geneva Auto Show. Highlights of CarPlay include capabilities to make phone calls, listen to voicemail, listen to music via apps like Pandora, and access contacts all via the car’s in-dashboard touchscreen connected to a compatible iPhone.
Many believe Apple is creating more fragmentations as well as a ripple effect in the industry from not being open. Apple’s involvement in dashboard infotainment devices is just going to energize the industry.
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Carplay has seen some very positive forecasts from various analysts. Not to be outdone, search giant Google subsequently unveiled an automotive initiative of its own, dubbed Android Auto. The overall functionality nearly mirrors that of CarPlay, but works only with Android devices. Three companies have already announce their position as open source. The aforementioned companies include OAA, GENVIVI, and MirrorLink. These companies are also considered competitors. Not surprisingly, Android could give Apple’s CarPlay a run for the money. Android reportedly is backed by 40 car makers. This may lead to lesser market of CarPlay than the projected 24M.
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