Finance, Internet, Mobile

Stock to Watch: Twitter Inc (NASDAQ TWTR) Buys SnappyTV

Twitter Inc (NASDAQ TWTR) and SnappyTV announced on their blogs that they’re joining forces. The deal would help Twitter technically for its video content. Twitter said that it is going to continue its focus on video as Twitter believes following video and commenting on it in real time is becoming increasingly important.

The two companies did not disclose the terms of the deal. Twitter Inc (NASDAQ TWTR) would be looking to keep integrate SnappyTV tightly in with its products in the coming time.

However, it has been reported that Twitter would not stop supporting other platforms after the SnappyTV acquisition. Twitter maintained that it wants to continue its partners’ ability to post videos to those other platforms, enabling publishers to more quickly share videos in real time.

Twitter (NASDAQ TWTR): Twitter talks about the Acquisition of SnappyTV

According to Twitter Inc (NYSE:TWTR)’s blog, their acquisition of SnappyTV will allow them to “provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos.” The micro-blogging company said many brands and its media partners already use SnappyTV’s platform. SnappyTV offers video editing, distribution and live clipping.

Twitter Inc (NYSE:TWTR) said SnappyTV fits in well with its Amplify platform and that they’ve already been working together and with the world’s largest content partners. Twitter said the goal is to inject even more video content into the real-time conversations that take place on Twitter, noting that many users watch videos directly from tweets on their timeline.

Twitter (NASDAQ TWTR) Business News

Shares of Twitter Inc (NYSE:TWTR) were little touched by the SnappyTV acquisition, edging upward by less than 1%. However, in the last one year, Twitter (NASDAQ TWTR) has seen its stock price drop by nearly 40% as analysts fear the company is mired in stagnant growth in both users and ad sales. Such acquisition news would be warmly welcomed by Twitter Stock Holders who believe Twitter can still see an upside in near future.

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