Recently, video ads were placed on the social networking giant Facebook (FB) by Unilever N.V. (ADR) (NYSE:UN) promoting its Dove soap product. These ads are unique as they are the first video ads on Facebook posted by any consumer goods company. This will be acid test for the success of such video ads, because ads for soap are usually not as entertaining as movie trailers and television teasers. These ads would cost near about $1.0 million per day. Unilever N.V. (ADR) (NYSE:UN) stock performance was 1.20% in last session and finished the day at $43.97. Traded volume was 2,430,283 shares in the last session and the average volume of the stock remained 1.77 million shares. The beta of the stock remained 0.93.

Novartis AG (ADR) (NYSE:NVS), suffered a setback when the U.S. Food and Drug Administration (FDA) issued a Complete Response Letter (CRL) to its Biologics License Application (BLA) for pipeline candidate RLX030 (serelaxin). Novartis was seeking approval of RLX030 for the treatment of acute heart failure (AHF). The FDA requires further evidence on the efficacy of RLX030 to approve the candidate in the U.S. Novartis AG (ADR) (NYSE:NVS) dropped -0.06% to $89.88 yesterday on volume of 2,580,882 shares. The intra-day range of the stock was $89.50 – 90.01. Novartis AG (ADR) (NYSE:NVS) has a market capitalization of $219.92 million.

Union Pacific Corporation (NYSE:UNP) announced that its Board of Directors voted today to authorize a two-for-one stock split, distributed as a stock dividend. Shareholders of record on May 27, 2014, will receive one additional share of Union Pacific common stock for each common share they hold as of this record date. The stock dividend will be paid on June 6, 2014. This stock dividend will not change the proportionate interest that a shareholder maintains in the Company. Union Pacific Corporation (NYSE:UNP)’s stock on May 16, 2014 reported a increase of 2.11% to the closing price of $195.16. Its fifty two weeks range is $148.45 – 195.25. The total market capitalization recorded $88.39 billion. The overall volume in the last trading session was 2,941,750 shares. In its share capital, Union Pacific Corporation (NYSE:UNP) has 452.91 million outstanding shares.

CenturyLink, Inc. (NYSE:CTL), last released its earnings data on Wednesday, May 7th. The company reported $0.66 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.61 by $0.05. The company had revenue of $4.54 billion for the quarter, compared to the consensus estimate of $4.48 billion. During the same quarter in the previous year, the company posted $0.76 earnings per share. On Friday, shares of CenturyLink, Inc. (NYSE:CTL) advanced 0.93% to close the day at $38.18. Company return on investment (ROI) is 2.60% and its monthly performance is recorded as 9.90%. CenturyLink, Inc. (NYSE:CTL) quarterly revenue growth is 26.72%.

India’s election win has seen a rally in domestic bank stocks such as ICICI Bank Ltd (ADR) (NYSE:IBN), State Bank and Axis Bank amid expectations of better economic growth. Big losers included Infosys, Dr Reddy’s, Tata Steel and Tata Consultancy. The new government has also spurred hopes that India will be the first of the so-called BRIC countries — Brazil, Russia, India and China — to rebound. On Friday, shares of ICICI Bank Ltd (ADR) (NYSE:IBN) advanced 10.01% to close the day at $51.01. Company return on investment (ROI) is 4.80% and its monthly performance is recorded as 18.02%. ICICI Bank Ltd (ADR) (NYSE:IBN) quarterly revenue growth is 52.22%.