If you’ve been following the evolution of digital marketing like me, you have certainly noticed the rise of influence marketing and the way it has earned its lion’s share in a few years. The last time I checked, the industry growth rate was +/- 50% per year. Figures speak for themselves: in 2017, the global influence marketing market was worth $2 billion. In 2021, it … Continue reading Micro-Influencers, The Next Wave