Influence Marketing Micro-influencer

Micro-Influencers, The Next Wave

If you’ve been following the evolution of digital marketing like me, you have certainly noticed the rise of influence marketing and the way it has earned its lion’s share in a few years. The last time I checked, the industry growth rate was +/- 50% per year. Figures speak for themselves: in 2017, the global influence marketing market was worth $2 billion. In 2021, it … Continue reading Micro-Influencers, The Next Wave