Twitter Inc (NASDAQ TWTR) Set To Establish Strong Foothold In Mobile Ad Space

Twitter Inc (NYSE:TWTR) has rolled out its mobile app install ads. Several analysts have said that it provides further clarity on the company’s mobile monetization strategy. However, Twitter may be late to the party. Many advertisers are already using other platforms such as Facebook for audience re-targeting. Initial feedback on the app install ads have been positive. Advertisers that participated in early testing have expressed … Continue reading Twitter Inc (NASDAQ TWTR) Set To Establish Strong Foothold In Mobile Ad Space

World Cup Germany vs Brazil Semi Final breaks Twitter Inc (NASDAQ TWTR) records

Twitter Inc (NASDAQ TWTR) revealed yesterday that the Germany’s 7-1 victory over hosts Brazil was tweeted about a huge 35.6 million times. This makes Germany vs Brazil as the most discussed sports game on Twitter since Twitter’s launch. This Germany Brazil match has doubled the tally secured by the previous most tweeted Soccer game, the one which was played between Brazil and Chile in this … Continue reading World Cup Germany vs Brazil Semi Final breaks Twitter Inc (NASDAQ TWTR) records

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Twitter Inc (NASDAQ TWTR) buys Native Ads Startup Namo Media

Twitter Inc (NASDAQ TWTR) announced its acquisition of Namo Media as Twitter continues its initiative of bringing native advertisements to mobile app publishers which unable them to create a more seamless and less intrusive ad experience for users. Twitter Inc (NASDAQ:TWTR) did not disclose the acquisition price of Namo Media. Twitter and Namo Media share the same vision of improving mobile app monetization for marketers, … Continue reading Twitter Inc (NASDAQ TWTR) buys Native Ads Startup Namo Media

Stock Market Insider: Twitter Inc (NASDAQ TWTR) Planning ‘Share To WhatsApp’ Button To Add New Users

In an important development, Twitter Inc (NASDAQ TWTR) may be updating its Android App and the new version might come with a button named ‘Share to WhatsApp.’ This app will allow the users to share any updates or tweets to the mobile messaging app as suggested by the name itself. Last week, a ‘Share to WhatsApp’ button was added by Post, which is a social … Continue reading Stock Market Insider: Twitter Inc (NASDAQ TWTR) Planning ‘Share To WhatsApp’ Button To Add New Users

Stock to Watch: Twitter Inc (NASDAQ TWTR) Buys SnappyTV

Twitter Inc (NASDAQ TWTR) and SnappyTV announced on their blogs that they’re joining forces. The deal would help Twitter technically for its video content. Twitter said that it is going to continue its focus on video as Twitter believes following video and commenting on it in real time is becoming increasingly important. The two companies did not disclose the terms of the deal. Twitter Inc … Continue reading Stock to Watch: Twitter Inc (NASDAQ TWTR) Buys SnappyTV

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Stock to Watch: Twitter Inc (TWTR) Captures Mobile Ad Tech Startup TapCommerce

Social media giant Twitter Inc ( TWTR ) confirmed its acquisition of New York-based advertising technology start-up Tap Commerce. Financial terms of the deal were not disclosed, though media reports indicated that the deal is valued at around $100 million.. Twitter’s business hinges on advertisements posted on its site alongside the tweets through smartphones and other mobile devices. Twitter (NASDAQ TWTR) has been under pressure … Continue reading Stock to Watch: Twitter Inc (TWTR) Captures Mobile Ad Tech Startup TapCommerce