Twitter Inc (NASDAQ TWTR) announced its acquisition of Namo Media as Twitter continues its initiative of bringing native advertisements to mobile app publishers which unable them to create a more seamless and less intrusive ad experience for users. Twitter Inc (NASDAQ:TWTR) did not disclose the acquisition price of Namo Media.
Twitter and Namo Media share the same vision of improving mobile app monetization for marketers, app publishers and users through native advertising. There were reports that the Twitter is also considering runs at Pandora Media Inc (NYSE:P), Spotify and SoundCloud.
Twitter (NASDAQ TWTR) started integrating native ads after purchasing MoPub, mobile advertising exchange for $350 million last year. Namo Media was established by former employees of Google Inc (NASDAQ:GOOG) last year. The native advertising startup received investments from Google Ventures, Andreessen Horowitz, Betaworks, Trinity Ventures and Susa Ventures among others.
Twitter (NASDAQ TWTR): Acquisition of Namo Media
In a statement, Twitter Inc (NASDAQ:TWTR) said, “We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience. In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users.”
On the other hand, Namo Media said its technology combined with MoPub will offer a more powerful platform to generate revenue for customers while maintaining an amazing user experience. “If you’re an existing publisher partner looking for more information on how to take advantage of these future capabilities, we’ll reach out to help you transition to MoPub’s native ads platform,” according to the startup in its press statement.
Twitter (NASDAQ TWTR) Business News
Twitter (NASDAQ TWTR) is at the intersection of the two major trends happening in the mobile and advertising industries. These trends include the “shift of user to mobile” and the “industry shift to programmatic buying”. These are the major reasons why Twitter acquired MoPub and continues to improve it by incorporating the technology from Namo Media to generate more revenues from advertising. The stock price of Twitter Inc (NASDAQ TWTR) is up by more than 4% due to such moves.
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