Twitter Inc (NYSE:TWTR) has rolled out its mobile app install ads. Several analysts have said that it provides further clarity on the company’s mobile monetization strategy. However, Twitter may be late to the party. Many advertisers are already using other platforms such as Facebook for audience re-targeting. Initial feedback on the app install ads have…
Twitter Inc (NASDAQ TWTR) revealed yesterday that the Germany’s 7-1 victory over hosts Brazil was tweeted about a huge 35.6 million times. This makes Germany vs Brazil as the most discussed sports game on Twitter since Twitter’s launch. This Germany Brazil match has doubled the tally secured by the previous most tweeted Soccer game, the…
Twitter Inc (NASDAQ TWTR) announced its acquisition of Namo Media as Twitter continues its initiative of bringing native advertisements to mobile app publishers which unable them to create a more seamless and less intrusive ad experience for users. Twitter Inc (NASDAQ:TWTR) did not disclose the acquisition price of Namo Media. Twitter and Namo Media share…
In an important development, Twitter Inc (NASDAQ TWTR) may be updating its Android App and the new version might come with a button named ‘Share to WhatsApp.’ This app will allow the users to share any updates or tweets to the mobile messaging app as suggested by the name itself. Last week, a ‘Share to…
Twitter Inc (NASDAQ TWTR) and SnappyTV announced on their blogs that they’re joining forces. The deal would help Twitter technically for its video content. Twitter said that it is going to continue its focus on video as Twitter believes following video and commenting on it in real time is becoming increasingly important. The two companies…
Social media giant Twitter Inc ( TWTR ) confirmed its acquisition of New York-based advertising technology start-up Tap Commerce. Financial terms of the deal were not disclosed, though media reports indicated that the deal is valued at around $100 million.. Twitter’s business hinges on advertisements posted on its site alongside the tweets through smartphones and…
