Microsoft Corporation (NASDAQ:MSFT) have increased their free cloud storage offering from 7 gigabytes to 15 gigabytes. Office 365 customers will receive one full terabyte of storage. For those who want extra storage without paying the full price for Office 365, they can pay Microsoft just $1.99 a month for 100 gigabytes or $3.99 for 200 gigabytes. If users want one full terabyte of storage, they can pay $11.49 a month.
Microsoft tries to boost Office 365 services and get more customers by offering 15GB of OneDrive cloud storage for free. Such moves from Microsoft Corporation (NASDAQ:MSFT) are targeted to entice customers into using One Drive storage which has till now seen a lukewarm response from the Users.
Microsoft Corporation (NASDAQ:MSFT) wants to be a real competitor in the market of cloud storage. Other top competitors include Google Cloud Storage, Dropbox, Box, and iCloud. Unfortunately, free 15 gigabyte storage may not be enough, at least compared to Box, which offered 50 gigabytes of storage in early 2014.
Microsoft Corporation (NASDAQ MSFT): Storage Space provided
Over two years ago, OneDrive was first known as SkyDrive. The name had to be changed when Microsoft got in trouble for infringing on the trademark from the British-based Sky Broadcasting Group. Only time will tell if this freebie benefits the Redmond-based tech company Microsoft in the long run. Right now, the company is lagging behind competitors, at least according to a Google Trend chart.
Google already offers 15GB of storage. Perhaps Microsoft thinks this small offering will entice customers to pay up for more storage options. The company’s executives think that since the storage feature works with Office, it has a strong advantage competitors do not have.
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Microsoft Corporation (NASDAQ MSFT) Business News
Microsoft wants to do more that just offer cloud services. Microsoft wants to deliver productivity across all devices.
New research indicates three out of four users actually use less than 15GB of storage on their personal computers even though many people store videos, photos, and documents. This could help Microsoft entice users to use Microsoft OneDrive to store photos or videos they don’t store on their computers.
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