In an important development, Google Inc (NASDAQ:GOOG) has decided to ban the pornographic websites from posting ads by using company’s advertising network. The internet search giant Google appears to be in no mood to negotiate over the content for extra profit.
After taking a decision in March, Google has, now, finally decided to ban the Porn ads from its advertising network. According to the new framework set by Google, along with the ads featuring objectionable content, ads that provide a link to the explicit websites will also be ruled out.
The internet company took a decision over removing such content back in March, which was expected to be executed in June. Companies received the official mail few weeks ago. Earlier in February, Google barred porn content on its Chromecast dongle and last year pornographic ads on Blogger were declined.
Google Inc (NASDAQ GOOG) News: Google stands firm on its decision
A detailed email from Google to porn companies read, “Beginning in the coming weeks, we’ll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, anal, and oral sexual activity.”
It further said that after the new policy comes into action, Google will reject all the ads and sites that will breach the revised policy. The email read that the tracking system of the company has sent the mails after identifying the companies, and the notified companies must make all the requisite changes to the ads and sites to abide by the new policy.
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Google Inc Financial News (NASDAQ:GOOG)
The decision comes in the wake of increasing pressure from the Family Value groups (FVGs). Advertisers are free to promote non-intimate massage services, strip clubs, lap dancing and adult dating sites, which Google has kept out of the purview of revised policy. The decision of Google did not go very well with some of the companies, who were taken back by surprise. Whether this affects the Google Stock and to what extent remains to be seen.
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