KnCMiner has become the latest bitcoin company to join the ecosystem’s ongoing debate over how bitcoin prices should be displayed. The Sweden-based bitcoin mining company announced on Twitter today that it will now allow users the option to view bitcoin prices in bits on its KnC Wallet app.

The news plays into a growing debate on how bitcoin’s value should be expressed in order to best appeal to mainstream consumers. The price of bitcoin has increased tremendously since bitcoin was introduced five years ago, and as such, early adopters of the digital currency have had to express its values in much smaller units – millibits, microbits or satoshis, for example. 1 BTC is the equivalent of 1,000,000 bits.

As bitcoin has become more and more prominent in the mainstream, some of its users and advocates believe that having a simpler, more comprehensible and more established representation of value could lower the adoption barrier and help put bitcoin skeptics’ fears of price volatility at ease.

News on Bitcoins

In early May, Georgia-based payments processor BitPay announced its plan to introduce prices expressed in bits on both its website and for its merchant customers.

Bitcoin developer Jeff Garzik indicated on the BitPay blog that the transition would make displaying prices more intuitive for consumers and users new to bitcoin, saying:”At a higher level, people are more familiar with prices expressed in numbers extending no more than two decimal places […] This assumption is built into cash registers, spreadsheets, amount input dialogs and basic, person-person real-world transactions.”

Coinbase made the same move the following month, announcing its decision in a June blog post. The San Francisco-based bitcoin financial services startup cited its desire to ensure its platform remains user-friendly as a key reason for the move.

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