The number of locally developed, professional bitcoin services launching in Japan recently is a sign of growing acceptance in the country. The latest is a multi-service bitcoin platform called Coincheck, which offers a wallet, exchange and merchant payment system. A new feature aimed directly at the e-commerce industry, called ‘Coincheck for EC’ will launch on 14th September.

Takuro Mizobe, one of Coincheck’s lead engineers, told that the company was in negotiations with several online merchants who had contacted the company, looking for the marketing edge they would potentially gain by accepting bitcoin.

He said: “As you might know, the number of people who have bitcoin hasn’t been scaled in Japan, and they are lacking knowledge of cryptocurrencies. For this reason, [Coincheck’s] all-in-one service and brands are user-friendly and accessible […] Having all of bitcoin ecosystem services in house [is] quite advantageous against competition.”

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Mizobe said Japan’s massive content industry, that includes manga, anime and games, offered enormous opportunities for bitcoin – especially in terms of micropayments. According to a report by Japan’s Ministry of Economy, Trade and Industry (METI), that industry was worth a whopping ¥12 trillion ($111.3bn) in 2012.

Coincheck’s e-commerce platform has a simple and easy-to-navigate design, and merchants will be able to integrate it directly into their site. Like similar merchant services, it will instantly convert bitcoin to Japanese yen to assuage concerns about volatility. As an introductory offer, Coincheck is waiving some of its usage fees.

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