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Facebook Inc (NASDAQ FB) introduced a new feature called “Save,” which allows users to mark contents and get back to it at a later time. According to Facebook contents on the Saved List are organized by category and users will be able to archive or share it on their page. With the Save feature, users…

Marketing developer partner Nanigans recently released a study about cost per click growth on Facebook Inc (NASDAQ FB). The firm said it sees global cost per click on the social network as rising 29% in the second quarter compared to 39% in the previous quarter. However, Evercore Partners analysts think the percentage is too high….

Facebook Inc (NASDAQ FB) is testing a new “Buy” button on ads and page posts for desktop as well as mobile users. Facebook has reportedly partnered with a third-party payment processing company to process transactions. The feature is first being tested with a few small and mid-size businesses in the United States. The new “Buy”…

Facebook (NASDAQ FB) is making effort to engage directly with the advertisers and marketers, offering them solutions and answer to their questions. Through various programs Advertisers are learning considerably about ad targeting on Facebook, and various ways to run Facebook ads. Facebook Inc (NASDAQ:FB) is promoting its ‘Start to Success’ program to offer face to…