If you’ve been following the evolution of digital marketing like me, you have certainly noticed the rise of influence marketing and the way it has earned its lion’s share in a few years. The last time I checked, the industry growth rate was +/- 50% per year. Figures speak for themselves: in 2017, the global influence marketing market was worth $2 billion. In 2021, it … Continue reading Micro-Influencers, The Next Wave
When discussing the topic of climate change, it’s not uncommon to hear that most of the problematic emissions come from certain industries, governments or businesses. As much as the individual might want to change their lifestyle to lessen their negative impact on the environment, there might not be much that they can contribute in comparison to these conglomerates. So, if you’re in the position of … Continue reading Can Your Business Grow and Still Be Environmentally Sustainable?
I always love to talk about personal finance with my friends and family. And as a wise man once told me 😉, “Personal finance is like a box of chocolates; you never know what you’re going to get.” But recently, the same word keeps coming up repeatedly: “inflation”… A compelling fact is that my $100 bill from three years ago has now shrunk to more … Continue reading Uncertain Times: Navigating the Wild World of Inflation
Last year was labeled by many as the “Year of VR,” and in some ways it lived up to that label. We started to see plenty of demonstrations and early examples of what virtual reality headsets have to offer in entertainment and elsewhere. With some of the most capable headsets not being released until the end of the year, we didn’t quite gain a full … Continue reading 5 Predictions For VR
The digitization of our world has had profound impacts on every industry regardless of its operational model. For private citizens, daily life is now filled with digital norms like internet banking, social media, streamed entertainment, and even health consultations. One facet that remains somewhat murky though is legal implications. In many cases, the rapid development and uptake of digital technology has happened so quickly that … Continue reading Digital Assets and Estate planning
Starting a new business is always a precarious time, leaving the security of paid employment and being solely responsible for generating an income for yourself. One thing a freelancer or contractor needs to become a success is a good client base that will offer regular and continuous work. Just how do you go about building a client base? The first place to look for new … Continue reading Contracting in IT: Tips to build up a client base to get started
