Twitter stock (NASDAQ TWTR) got a terrific boost this past week, when the micro blogging site launched its new app named Periscope. The stock has since reacted very positively, crossing the $50 mark with ease. The new app was launched on Friday. The new Periscope app helps users stream live content from across social media. This new app should be a great help for the … Continue reading Stock in News: Twitter (NASDAQ TWTR) Introduces Periscope App

The Micro-blogging site Twitter (NASDAQ TWTR) is now testing new features on their platform. Twitter is trying to optimise itself with these changes which they hope will enhance user experience and in return generate more revenue. Twitter had been looking to add more users and these new developments can only help Twitter. Twitter is testing an ad unit which would be shown on the right … Continue reading Stock in Focus: Twitter (NASDAQ TWTR) Tests App Advertisements

Twitter Inc (NYSE:TWTR) has rolled out its mobile app install ads. Several analysts have said that it provides further clarity on the company’s mobile monetization strategy. However, Twitter may be late to the party. Many advertisers are already using other platforms such as Facebook for audience re-targeting. Initial feedback on the app install ads have been positive. Advertisers that participated in early testing have expressed … Continue reading Twitter Inc (NASDAQ TWTR) Set To Establish Strong Foothold In Mobile Ad Space