In light of the recent European court ruling, Google (NASDAQ: GOOG) has started removing some search results in the European Union. This was as a result of people requesting for the “right to be forgotten”. Google has received more than 41,000 requests, and each request is being handled individually and assessed in a timely manner.

Google is now offering a tool that allows users to request results to be taken down. On May 13, The EU Court of Justice agreed that citizens’ rights could be harmed by information on the web. This ruling came as a surprise for google, and now has many other companies concerned that it will affect the way they function.

Google Inc (NASDAQ GOOG) has complied with the court ruling and has outlined that it will assess each request and “balance the rights of the individual to control his or her personal data with” the public’s right to know and distribute information, it said. To qualify for removal, personal information needs to be “inadequate, irrelevant, no longer relevant, or excessive.”

Google Inc (NASDAQ GOOG) News: Google’s Action after the European Court Ruling (NASDAQ GOOG)

In a prime example of the steps taken by Google Inc (NASDAQ GOOG), Google has removed links to a court case involving Mario Costeja Gonzalez, who wanted links removed as it connected to his past when his name was entered into the search engine. Google now has a statement below the search highlighting the changes saying “some results may have been removed under data-protection law in Europe.

Gonzalez’s lawyers were still not satisfied stating “Mr Gonzalez’s desire for internet anonymity is still some way off,” “A search for ‘Gonzalez 1998 vanguardia’ will still return a link to that notice,”. With the advancement in technology and software there are several ways around the blocks and European users can still gain access using such things as proxy’s or non-EU servers, that allow for the results to be unfiltered.

Google Inc Financial News (NASDAQ GOOG)

Concerns for internet privacy were a main issue for much of last year in light of Edward Snowden revealing details of the mass US surveillance programs that involved European citizens and key people. It is believed that companies such as Google Inc (NASDAQ GOOG) are misusing personal data, and EU governments are moving towards enforcing stricter rules to regulate companies and protect the people. It should be noted that Google has done well to comply with the regulations and it has taken swift actions regarding the same.

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