Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc (NASDAQ FB) users worldwide, the company claimed today, as Facebook makes strides into the so-called “real-time” market dominated by Twitter.
People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday. Figures obtained from sources have shown that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.
Nick Grudin, Facebook’s director of global media partnerships, said,”We knew the World Cup was going to be big, but this level of engagement is remarkable. It was the highest level of conversation around a single event that we have ever measured.” Several of such records were broken in the month long tournament which took place in Brazil.
Facebook Inc: World Cup breaks records
The final match of 2014 FIFA World Cup Brazil, in which Germany edged Argentina 1-0 with a goal late in extra time, was the top sporting event in Facebook’s history, generating more than 280 million interactions (posts, comments, and likes) from 88 million users, according to the Facebook Data Science Team.
Throughout the tournament, Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez. And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.
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Facebook Inc (NASDAQ FB) Business News
Audience is crucial for companies like Facebook Inc (NASDAQ FB), which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users. Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.
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