Apple Inc. (NASDAQ AAPL) understands that privacy is something most tech users want but don’t get. This is why the iPhone maker wants to change all that with the upcoming iOS 8, which is still currently in beta. Apple is making user privacy a key feature in iOS 8.
Privacy is a rarity these days thanks to the internet and world of social media. Apple has gone to great lengths to make privacy one of the main features of iOS 8 and Yosemite, which could be a very important differentiating factor for mobile device and computers buyers— especially considering the recent NSA-related leaks, the privacy-breaking practices of other companies and the malware that can affect certain other operating systems looking to steal personal data.
Apple Inc (NASDAQ AAPL): iOS 8 & User Privacy
“The latest updates to iOS 8 and OS X Yosemite introduce some very welcomed changes to the way Security and Privacy is dealt with on these platforms and may serve as an inspiration for others,” IOS and web app designer Luis Abreu wrote.
“Apple takes advantage of its unique control over hardware, software and services to provide the best security offer in the consumer market as detailedly described in their iOS Security Paper,” the designer added. “But aside from that, they know, and want you to know, their business model isn’t reading and selling your personal information.”
Among the interesting things the designer lists is the way Apple handles location access in iOS 8. An app can have permanent access to the user’s location or temporary “while in use” permission, and the app will offer prompts, as well as visual cues when accessing location information. The Camera also requires explicit consent to be accessed. As for Contacts, apps may be restricted to accessing only a certain contact, or only certain details about a contact in iOS 8, and may not get updates when the user will make changes to contact details in the future.
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Apple Inc financial news (NASDAQ AAPL)
Making Privacy as a top priority can only help the sales for Apple. This is certainly a step in the positive Direction from Apple Inc (NASDAQ AAPL) which plans to launch iPhone6 and iWatch in the near future. Many analysts have speculated a price rise, with many considering the Apple stock to even break its highest level.
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