Influence Marketing Micro-influencer

Micro-Influencers, The Next Wave

If you’ve been following the evolution of digital marketing like me, you have certainly noticed the rise of influence marketing and the way it has earned its lion’s share in a few years. The last time I checked, the industry growth rate was +/- 50% per year. Figures speak for themselves: in 2017, the global influence marketing market was worth $2 billion. In 2021, it … Continue reading Micro-Influencers, The Next Wave

Stocks Bounding Upward on Monday: FTD (NASDAQ:FTD), Highpower International (NASDAQ:HPJ), Tesla (NASDAQ:TSLA)

FTD (NASDAQ:FTD) gains nearly 5% Monday, subject of a largely favorable Barron’s weekly article ahead of the online florist’s earnings report this week. FTD was spun off from United Online in November and its shares have barely moved since. Barron’s thinks Wall Street is overlooking the company’s solid balance sheet, with net debt of $191 million, or 25% of total capitalization.   Barron’s says FTD could … Continue reading Stocks Bounding Upward on Monday: FTD (NASDAQ:FTD), Highpower International (NASDAQ:HPJ), Tesla (NASDAQ:TSLA)

Magna International (NYSE:MGA) Stock Reaches All Time High; Pacific Ethanol (NASDAQ:PEIX) Surges

Magna International (NYSE:MGA) shares reached their all-time high Monday after the company reported improved Q4 financial results and said it expects fiscal 2014 revenue about in line with estimates. Near midday, Magna International (NYSE:MGA) shares are up 2.5% at $91.32, and earlier hit a record high of $92.42. The automotive supplier reported Q4 earnings of $2.03 per share, compared with the prior-year period’s $1.49 per share. … Continue reading Magna International (NYSE:MGA) Stock Reaches All Time High; Pacific Ethanol (NASDAQ:PEIX) Surges

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Stocks in the News Friday: USO; UNG; DRQ; PMC

Energy shares were flat in pre-market trade Friday while crude oil futures were trading lower. Light, sweet crude oil for April delivery was down 0.11% at $102.29 per barrel.  In other energy futures, heating oil was down 0.13% at $3.00 per gallon while natural gas was up 0.20% at $4.52 per million British thermal units.  In energy ETFs, the United States Oil Fund (NYSEARCA:USO) was … Continue reading Stocks in the News Friday: USO; UNG; DRQ; PMC

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Investor Alert: BroadSoft, Inc. (NASDAQ:BSFT) and Endo Health Solutions, Inc. (NASDAQ:ENDP)

BroadSoft, Inc. (NASDAQ:BSFT) is due to issue its quarterly earnings report in the upcoming extended-hours session. Given its history, traders can expect very active trading in the issue immediately following its quarterly earnings announcement. Historical earnings event related premarket and after-hours trading activity in BSFT indicates that the price change in the extended hours is likely to be of limited value in forecasting additional price … Continue reading Investor Alert: BroadSoft, Inc. (NASDAQ:BSFT) and Endo Health Solutions, Inc. (NASDAQ:ENDP)