If you’ve been following the evolution of digital marketing like me, you have certainly noticed the rise of influence marketing and the way it has earned its lion’s share in a few years. The last time I checked, the industry growth rate was +/- 50% per year. Figures speak for themselves: in 2017, the global influence marketing market was worth $2 billion. In 2021, it … Continue reading Micro-Influencers, The Next Wave
When discussing the topic of climate change, it’s not uncommon to hear that most of the problematic emissions come from certain industries, governments or businesses. As much as the individual might want to change their lifestyle to lessen their negative impact on the environment, there might not be much that they can contribute in comparison to these conglomerates. So, if you’re in the position of … Continue reading Can Your Business Grow and Still Be Environmentally Sustainable?
